That's what it all boils down to - just give each model a thorough test drive and make your decision.
We test drove the Honda CRv and the Toyota Rav4 - they were both nice, but we just didn't like that neither had much flexibility on interior options. My wife pointed out the Hyundai dealership on the way home and I said no way am I buying a Hyundai. Well, here I am. The Tucson just smoked them. Very nimble and quick reacting - it's actually fun to drive. We didn't want leather interior (been there done that) and we didn't need AWD. But, I knew the 1.6T was the way to go and it gets good mileage.
The only thing that was not available on the Sport model is the auto dimming/home link rear view mirror - which I'm having the dealer install.