I'm looking at a 2011 Sonata SE w/ NAV for $26k. I want to go in fully prepared to deal with them. I have 3rd party financing so i'll be walking in the dealer with a check so its just like they're getting cash. I want to know the lowest I can talk them down. Thanks for the help

 

Here's where I go: http://www.edmunds.com

Specifically here: http://www.edmunds.com/new/2011/hyun...on=1&x=78&y=19

 

Is that the ACTUAL invoice the dealer pays? Cause it seems like those sites bump up the invoices a little bit so buyers don't make unreasonable offers to the dealers.

 

Yes, that's actual invoice. Is that waht the dealer actually paid? Probably not. There are hold backs. Still, Edmunds TMV (true Market Value) are good estimates of what the average person should expect to pay. What were you hoping for? To get the car for $16k? Hyundai and the dealers still have to make money.

 

Hello Guys, Just thought I'd share my Experience. This "Black Friday" I managed to drive way on a Black/Black, Sonata SE with NAV and most of the small accesories. Most dealers will not budge below 25K. But I managed to work out a deal for $24K. I think that is the absolute lowest you can get it for.