Hyundai Elantra Touring / i30 The compact wagon / hatchback that has as much cargo space as a Tucson in a car the size of the Elantra sedan.

2K mile impression

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  #1  
Old 06-27-2010 | 09:37 AM
Colorguy's Avatar
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Smile 2K mile impression

Just passed 2000 miles on my ET. Could not be more happy with the car. First 600 miles were around town, rest of mileage was on a trip to FL and back. Averaged 32+ on the Fl miles. I have absolutely no complaints with the car. It is as comfortable as our 5 series BMW and i am really enjoying using regular grade fuel at the increased mileage. Dealer experience has been perfect.

I had a very slight pull to the right that was fixed by switching the front two tires. So far in a month, we have seen one other ET in our town and i saw another on the road. Ours is SE, Silver, Mud flaps, Bluetooth and spoiler.

It amazes me that Hyundai does not advertise this great car more than they do!

 
  #2  
Old 06-29-2010 | 12:59 PM
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Yes some advertising would be nice. I guess Hyundai's done the marketing surveys and figured that station wagons won't sell in high enough numbers to justify an ad campaign just for the Touring, hence the adoption of the Elantra name to try to piggyback onto Elantra awareness. This seems not to have worked so well, as most people still don't know about the Touring because most reviews on the Elantra still don't cover the Touring. When they do, they tend to evaluate the wagon in view of characteristics sedan shoppers want (soft ride, plush materials) and not notice the unique qualities of the wagon (space, design, handling). It's not a good fit.

Family wagon sellers seem to have this problem overall. Toyota and Mazda get around it by marketing to a younger audience, which wants cargo space but also edgier styling, but the Touring was styled for older buyers as a family wagon. Unfortunately, the perceptions of older buyers still seem to embrace SUVs and sedans while rejecting the body style that combines the best of both, the wagon, and the advertising budgets reflect this.

For better or for worse, we are just in a small group of people who desire a combination of practicality handling style reliability and cost efficiency enough to seek out and find the Touring. That's what everybody would say they want but they still have trouble seeing themselves looking cool in a station wagon unless it's from Audi/VW BMW or Benz, whereby they need to drop the reliability and cost efficiency criteria (as you are a BMW owner, feel free to correct me on this if necessary).
 
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