Rongcheng Huatai’s “San-Da-I-Fe”

At this week’s Shanghai Motor Show, China’s biggest auto event,
a company called Rongcheng Huatai Automobile unveiled a new car called “Rover” in English.
The automobile’s local name, however, is pronounced “San-da-i-fe.”
Doesn’t that sound familiar?

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*Source: hyundaibuzz.com - all about hyundai

 

I read a story about the Shanghai Auto Show in the NYT yesterday. They talked about how China's biggest deficit in car production is clearly design talent. They have the labor and the engineers but lack creativeness in general.